Blog

We are proud to announce that Kwanko has been officially recognized by TikTok as a TikTok Shop Partner and Creator Management Partner. This double certification marks a major milestone in our commitment to offering innovative solutions in social commerce. Why TikTok Shop? TikTok Shop is revolutionizing the shopping experience by integrating direct selling within the […]

We are proud to announce that Kwanko has once again been awarded the Bronze Medal by EcoVadis in 2025, the benchmark organisation that evaluates the performance of companies in terms of Corporate Social Responsibility (CSR).  This recognition is awarded to companies in the top 35% of companies rated, with a percentile* score of 65 or […]

Sales represent a strategic period for brands and advertisers. It’s the ideal opportunity to attract bargain-seeking consumers and boost sales. In 2025, winter sales in France will run from January 8 to February 4, offering a unique opportunity to maximize marketing performance. However, in the face of increasing competition and often impulsive buying behavior, deploying […]

Am 4. Dezember fand im Parks in Nürnberg ein festliches X-MAS Meeting statt, das gemeinsam von retailAds, financeAds und communicationAds organisiert wurde. […]

Kwanko has always been very committed to climate protection and CSR. After obtaining the Ecovadis Bronze label, we were awarded the Greenly Gold label in 2024. We are proud to announce a new feature unique in the affiliate marketing industry: the carbon emissions calculator. This new tool allows you to measure your environmental impact on our platform, […]

Die Kunst des Influencer Marketings: Strategien, Kooperationen und AI Stars Seit mehreren Jahren unterstützen wir in der verticalAds diverse unterschiedliche Vereine und […]

In den letzten Jahren wurde die Energiebranche ordentlich durchgeschüttelt mit Coronakrise, Ukrainekrieg und den daraus sich ergebenden „Energiekrisen“, die durch Preissteigerungen sogar […]

We are proud to announce that Kwanko has recently been awarded the Gold Medal for its exemplary commitment to managing its greenhouse gas (GHG) emissions. This recognition highlights the company’s dedication to sustainability and reducing its environmental impact. In our continued commitment to corporate social responsibility (CSR), we recently undertook a GHG audit conducted by […]

Come and join Kwanko at PI LIVE London 2024, the ultimate gathering for affiliate and performance marketing experts! Scheduled for October 22nd to 23rd at London’s prestigious Old Billingsgate venue, this year’s event promises an unparalleled experience filled with insights, technology showcases, and networking opportunities. PI LIVE London is renowned as a premier conference where […]

From 1 to 3 October, join the Kwanko team at One to One Biarritz 2024, a must-attend event for digital marketing enthusiasts. Look forward to three intense days of high-level conferences, quality networking and business opportunities with industry leaders. What is One to One Biarritz? Unlike traditional trade fairs, One to One Biarritz stands out […]

Performing an effective content strategy in the financial sector does not just shape a brand’s presence online, but it also greatly influences the relationship with the brand’s audience. Let’s delve into the specific areas where a content strategy can make a significant impact. Establishing brand identity In the modern, digital-centric market, content is a critical

We are excited to announce the launch of our new Kwanko API! Designed to provide you with a more efficient, secure, and user-friendly experience, this upgraded API offers several significant benefits over the previous CSV web service: JSON-Encoded responses: receive data in a structured and easy-to-handle JSON format. Predictable resource-oriented URLs: simplify your integration with […]

In the fast-changing world of fintech, a thoughtful and well-executed marketing strategy can make the difference between success and failure. Top players such as Adyen and Revolut have managed to market their financial products and expand their customer base through effective marketing strategies. In this article, we reveal six essential strategies for promoting financial products.

For several years now, the term retail media has been making its appearance in the advertising world. Touted as a minor revolution, it involves placing ads along the consumer’s buying journey. If you’d like to better understand its implications, or simply have a clear explanation of what retail media is, you’ve come to the right […]

Chancen und Herausforderungen im Affiliate Marketing Wie in unserem letzten Artikel bereits angekündigt, klären wir euch in folgendem Beitrag über die Vorurteile […]

With the imminent arrival of major sporting events such as the Euro soccer championships and the Olympic Games, the excitement around sport is at its peak. It’s the perfect time for affiliates to capitalize on this intense period by promoting affiliate programs around the upcoming events. In this article, we present a carefully chosen selection […]

In the dynamic realm of social media, financial content creators understand the power of these platforms to connect with their target audience. Beyond sharing valuable content and building a loyal following, there is a crucial aspect to consider: social media monetisation. This comprehensive guide is designed specifically for financial content creators seeking to monetise their

Affiliate Marketing ist ein weit verbreitetes Konzept im Online-Marketing, bei dem ein Affiliate (Partner) Produkte oder Dienstleistungen eines Unternehmens (Advertiser) bewirbt und […]

Affiliate marketing offers advertisers and publishers an opportunity to promote products and services, and generate revenue online. However, to succeed in this […]

Am 06.05.2024 trafen wir uns im wunderschönen Hamburg mit gut 100 Teilnehmer*innen zu unserem zweiten Event in Hensslers Küche. Wie auch schon […]

Dive into the dynamic world of YouTube affiliate marketing to diversify your income as a financial content creator. This strategy offers a unique opportunity to monetise your channel while guiding your audience towards financial products or services that align with their needs. In this guide, we’ll explore affiliate marketing on YouTube, highlight its benefits, provide

Consumers are constantly on the lookout for attractive offers, and marketing professionals must turn to effective strategies to maximize the performance of […]

Are you looking for an effective marketing strategy to sell your products and services online? Then affiliate marketing with influencers is a very good option! By using influencers as affiliates, you can not only expand your reach, but also increase your conversions. In this article, we will explain step by step how to set up

In the world of affiliate marketing, emailers stand out as essential players. Their expert use of the email channel offers companies a […]

Although many websites reach their visitors through organic traffic, this can be a long and tedious process. For those looking for a faster and more efficient way to generate revenue online, pay-per-click (from now on PPC) affiliate marketing may be the solution. In this article, we’ll go over everything you need to know about affiliate

In today’s digital age, affiliate marketing has become one of the most popular ways for businesses to reach new customers and generate revenue. And at the heart of affiliate marketing is the affiliate network, a platform that connects advertisers and publishers to create mutually beneficial partnerships. In this article, we’ll have a closer look at

Are you looking for innovative ways to take your business to the next level? Partnership marketing could be the answer you’ve been searching for. By collaborating with other businesses or organizations, you can tap into new customer segments, expand your reach, and accelerate your business growth. In this article, we will dive into the world

Ab und zu kann es im Online-Business vorkommen, dass eine Bestellung nicht korrekt erfasst wird. Für den Endkunden bedeutet dies, dass er […]

As a company in the financial industry, it is very important to create brand awareness and attract new customers. An effective way to achieve this is through affiliate marketing. As a company, you then pay a commission to the affiliate for each customer who is directed to your website via his or her website and

With the rise of online shopping, price comparison sites have grown in popularity. Consumers are actively looking for the best deals, while […]

Influencer marketing has become a key lever in digital marketing. It is based on a simple idea: influencers, the key players on […]

„Alles wird immer teurer“ – Eine Aussage, die in letzter Zeit aufgrund der Inflation immer häufiger fällt. In vielen Bereichen des alltäglichen […]

Push für eine marktkonforme und damit echte Energiepreisbremse zum Wechselquartal 2023  Die Krisen der letzten Jahre haben zu großer Verunsicherung beim Endkunden […]

Cashback has become an essential marketing lever for generating sales on your affiliate program. Essentially, it’s a loyalty program in which buyers […]

Affiliate marketing is a powerful strategy for generating online revenue, but it requires careful preparation to succeed, especially during peak marketing periods […]

The financial services industry is constantly evolving. Once again, the sector is facing unprecedented challenges that have emerged due to changing customer demands and technological advancements. Staying ahead of the curve is crucial, and businesses in this sector must remain competitive and innovative to survive. In this article, we will explore the main challenges facing

Affiliation is a well-known strategy in the online marketing landscape. However, some persistent misconceptions can make it difficult to understand and adopt […]

Auch in diesem Jahr möchten wir unserer Rolle als Partner auf Augenhöhe gerecht werden. Nach dem durchweg positiven Feedback auf unseren letztjährigen […]

Bloggers have acquired considerable influence in recent years, becoming major players in the digital sphere. Their ability to create quality content, interact […]

Affiliate marketing is a marketing tool that consists of collaborating with broadcasters to promote a company’s products or services. It has become […]