Blog

Am 01. Juli hieß es wieder „feucht & fröhliches Networking at it’s Best“ auf der Isar.  Bereits zum fünften Mal ging es […]

At the 2026 edition of the Cas d’Or de la Performance, Kwanko won the GOLD Award in the “Tracking, Analysis & Data Visualization” category, alongside its client i-Run and its partner ThankYou Analytics. This distinction rewards an in-depth transformation of the i-Run affiliate program: rethinking marketing attribution to better steer performance in an ultra-complex environment. […]

Am 04. Mai 2026 war es wieder so weit: communicationAds lud zum exklusiven Messe PreEvent unter dem Motto #Premium Küchenparty@Henssler – und […]

Telefónica Deutschland führt in den Partnerprogrammen von o2 und Blau ein innovatives Multitouch-Attributionsmodell ein und übernimmt in der Telekommunikationsbranche damit eine Vorreiterrolle. […]

For the fifth consecutive year, Kwanko distinguished itself this Wednesday, April 15, at the prestigious Cas d’Or de la Performance Marketing 2026 ceremony. This event, which has become a fixture in the industry, rewards the best digital acquisition strategies selected by a jury of sector experts. This 2026 edition marks a significant milestone with 8 […]

We are proud to announce that Kwanko has reached a decisive milestone in 2026. For the fourth consecutive year, our performance was audited by EcoVadis, the global reference body that evaluates the performance of companies in terms of Corporate Social Responsibility (CSR), and the results mark a very beautiful progression: Kwanko officially clinches the Silver […]

Am 3. Dezember lud die verticalAds Group zum diesjährigen X-MAS Meeting 2025 – erneut ein Abend, der die Affiliate-Community aus ganz Deutschland […]

Die Energiebranche hat in den letzten Jahren einiges erlebt und gerade in der aktuellen wirtschaftlichen Lage der Rezession bleibt die Prämisse mit […]

This year, Kwanko will be attending PI LIVE 2025, one of the premier conferences focused on affiliate, performance, and partner marketing. It’s an ideal platform to engage with industry leaders, explore the latest strategies in performance-based marketing, and uncover opportunities to elevate our digital impact. When and Where? PI LIVE Europe 2025 will take place […]

From September 30 to October 2, 2025, meet the Kwanko team at the One to One Customer Experience Biarritz, the must-attend event for all professionals in digital marketing and customer experience. Three action-packed days await: inspiring conferences, targeted business meetings, and numerous opportunities to create or strengthen partnerships. What is One to One Biarritz? More […]

In a constantly changing digital ecosystem, effectively measuring campaign performance has become a major challenge. Between GDPR, e-privacy, the abandonment of third-party cookies, the rise of ad blockers, and restrictions imposed by browsers, tracking is being put to the test. Why reliable, high-quality tracking is essential Tracking is the key to accurate, comprehensive, and transparent […]

Back-to-School isn’t only about school supplies, it’s also a key moment for advertisers and publishers worldwide to capture consumer attention across various sectors: fashion, health, photography, and creative hobbies. To help you prepare your content and optimize your revenues, here’s a selection of international affiliate programs to promote during the Back-to-School season 2025. 1. Fashion […]

We are delighted to share with you that Kwanko has once again been honoured with the Gold Medal for excellence in managing its greenhouse gas (GHG) emissions. This recognition is a testament to our ongoing commitment to sustainability and our determination to reduce our environmental impact. Recognition of our commitment Since our last GHG audit […]

Das erste Quartal 2025 war für die Telekommunikationsbranche von spürbaren Herausforderungen geprägt. Eine anhaltende Kaufzurückhaltung vieler Verbraucher infolge wirtschaftlicher Unsicherheiten sowie ein […]

Am 5. Mai hieß es bei communicationAds: #Premium – und das nicht nur beim Networking, sondern auch kulinarisch! Gemeinsam mit unseren Kunden […]

We are proud to announce that Kwanko has been officially recognized by TikTok as a TikTok Shop Partner and Creator Management Partner. This double certification marks a major milestone in our commitment to offering innovative solutions in social commerce. Why TikTok Shop? TikTok Shop is revolutionizing the shopping experience by integrating direct selling within the […]

We are proud to announce that Kwanko has once again been awarded the Bronze Medal by EcoVadis in 2025, the benchmark organisation that evaluates the performance of companies in terms of Corporate Social Responsibility (CSR).  This recognition is awarded to companies in the top 35% of companies rated, with a percentile* score of 65 or […]

Am 4. Dezember fand im Parks in Nürnberg ein festliches X-MAS Meeting statt, das gemeinsam von retailAds, financeAds und communicationAds organisiert wurde. […]

Die Kunst des Influencer Marketings: Strategien, Kooperationen und AI Stars Seit mehreren Jahren unterstützen wir in der verticalAds diverse unterschiedliche Vereine und […]

In den letzten Jahren wurde die Energiebranche ordentlich durchgeschüttelt mit Coronakrise, Ukrainekrieg und den daraus sich ergebenden „Energiekrisen“, die durch Preissteigerungen sogar […]

Performing an effective content strategy in the financial sector does not just shape a brand’s presence online, but it also greatly influences the relationship with the brand’s audience. Let’s delve into the specific areas where a content strategy can make a significant impact. Establishing brand identity In the modern, digital-centric market, content is a critical

In the fast-changing world of fintech, a thoughtful and well-executed marketing strategy can make the difference between success and failure. Top players such as Adyen and Revolut have managed to market their financial products and expand their customer base through effective marketing strategies. In this article, we reveal six essential strategies for promoting financial products.

In the dynamic realm of social media, financial content creators understand the power of these platforms to connect with their target audience. Beyond sharing valuable content and building a loyal following, there is a crucial aspect to consider: social media monetisation. This comprehensive guide is designed specifically for financial content creators seeking to monetise their

Affiliate marketing offers advertisers and publishers an opportunity to promote products and services, and generate revenue online. However, to succeed in this […]

Dive into the dynamic world of YouTube affiliate marketing to diversify your income as a financial content creator. This strategy offers a unique opportunity to monetise your channel while guiding your audience towards financial products or services that align with their needs. In this guide, we’ll explore affiliate marketing on YouTube, highlight its benefits, provide

Consumers are constantly on the lookout for attractive offers, and marketing professionals must turn to effective strategies to maximize the performance of […]

Are you looking for an effective marketing strategy to sell your products and services online? Then affiliate marketing with influencers is a very good option! By using influencers as affiliates, you can not only expand your reach, but also increase your conversions. In this article, we will explain step by step how to set up

In the world of affiliate marketing, emailers stand out as essential players. Their expert use of the email channel offers companies a […]

Although many websites reach their visitors through organic traffic, this can be a long and tedious process. For those looking for a faster and more efficient way to generate revenue online, pay-per-click (from now on PPC) affiliate marketing may be the solution. In this article, we’ll go over everything you need to know about affiliate

In today’s digital age, affiliate marketing has become one of the most popular ways for businesses to reach new customers and generate revenue. And at the heart of affiliate marketing is the affiliate network, a platform that connects advertisers and publishers to create mutually beneficial partnerships. In this article, we’ll have a closer look at

Are you looking for innovative ways to take your business to the next level? Partnership marketing could be the answer you’ve been searching for. By collaborating with other businesses or organizations, you can tap into new customer segments, expand your reach, and accelerate your business growth. In this article, we will dive into the world

As a company in the financial industry, it is very important to create brand awareness and attract new customers. An effective way to achieve this is through affiliate marketing. As a company, you then pay a commission to the affiliate for each customer who is directed to your website via his or her website and

With the rise of online shopping, price comparison sites have grown in popularity. Consumers are actively looking for the best deals, while […]

Influencer marketing has become a key lever in digital marketing. It is based on a simple idea: influencers, the key players on […]

Cashback has become an essential marketing lever for generating sales on your affiliate program. Essentially, it’s a loyalty program in which buyers […]

Affiliate marketing is a powerful strategy for generating online revenue, but it requires careful preparation to succeed, especially during peak marketing periods […]

The financial services industry is constantly evolving. Once again, the sector is facing unprecedented challenges that have emerged due to changing customer demands and technological advancements. Staying ahead of the curve is crucial, and businesses in this sector must remain competitive and innovative to survive. In this article, we will explore the main challenges facing

Affiliation is a well-known strategy in the online marketing landscape. However, some persistent misconceptions can make it difficult to understand and adopt […]

Bloggers have acquired considerable influence in recent years, becoming major players in the digital sphere. Their ability to create quality content, interact […]

Affiliate marketing is a marketing tool that consists of collaborating with broadcasters to promote a company’s products or services. It has become […]