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For several years now, the term retail media has been making its appearance in the advertising world. Touted as a minor revolution, it involves placing ads along the consumer’s buying journey. If you’d like to better understand its implications, or simply have a clear explanation of what retail media is, you’ve come to the right […]

Chancen und Herausforderungen im Affiliate Marketing Wie in unserem letzten Artikel bereits angekündigt, klären wir euch in folgendem Beitrag über die Vorurteile […]

With the imminent arrival of major sporting events such as the Euro soccer championships and the Olympic Games, the excitement around sport is at its peak. It’s the perfect time for affiliates to capitalize on this intense period by promoting affiliate programs around the upcoming events. In this article, we present a carefully chosen selection […]

Affiliate Marketing ist ein weit verbreitetes Konzept im Online-Marketing, bei dem ein Affiliate (Partner) Produkte oder Dienstleistungen eines Unternehmens (Advertiser) bewirbt und […]

Affiliate marketing offers advertisers and publishers an opportunity to promote products and services, and generate revenue online. However, to succeed in this […]

Am 06.05.2024 trafen wir uns im wunderschönen Hamburg mit gut 100 Teilnehmer*innen zu unserem zweiten Event in Hensslers Küche. Wie auch schon […]

Consumers are constantly on the lookout for attractive offers, and marketing professionals must turn to effective strategies to maximize the performance of […]

For the third year running, Kwanko was awarded 7 prizes at the 2024 Cas D’OR du performance marketing ceremony. Les Cas d’OR du Performance Marketing is an event celebrating the best marketing practices focused entirely on performance. The list of this year’s winners was drawn up by a qualified jury of digital acquisition and e-commerce […]

In the world of affiliate marketing, emailers stand out as essential players. Their expert use of the email channel offers companies a […]

New edition of our Kwanko Talks: we interviewed Gabriel Kaam, CEO of Modalova. Discover in this article the solutions offered by Modalova and the advantages for advertisers. Could you describe what your Modalova.uk search engine offers?  Modalova is a fashion search engine that simplifies the search and purchase of fashion products online. We aggregate more […]

In mid-2023, Google Analytics moved from Universal Analytics to Google Analytics 4 (GA4). Following this, a significant evolution has taken place in the digital sector, raising questions about the impact on affiliate tracking and attribution. In this article, we explain why you’ll encounter more differences between your affiliate campaigns with this new version of Google […]

Affiliation, a dynamic sector that has been constantly evolving since the 2000s, continues its sustained growth with the arrival of new players and the adoption of innovative practices. By 2024, an estimated eight out of ten brands will have integrated affiliation into their online acquisition plans (1), confirming the vitality and enduring importance of this […]

Ab und zu kann es im Online-Business vorkommen, dass eine Bestellung nicht korrekt erfasst wird. Für den Endkunden bedeutet dies, dass er […]

We are proud to announce that Kwanko has just been awarded the 2024 Bronze Medal by the benchmark organization EcoVadis, which evaluates companies’ management of environmental, social and governance (ESG) commitments. This distinction is reserved for companies in the top 35%, with a percentile* score of 65 or more. Kwanko, in the top 10% of […]

With the rise of online shopping, price comparison sites have grown in popularity. Consumers are actively looking for the best deals, while […]

Welcome to the Kwanko blog!  We are excited to make this spotlight of our activities into the vibrant and dynamic Spanish market.  Spain’s digital advertising landscape is experiencing significant growth, with spending reaching 4.27 billion euros in 2022 and a projected increase to 4.72 billion euros in 2023, according to Statista. This upward trajectory is […]

We hope you had a great Black Friday and that your campaigns were a great success. To help you better analyse your post-Black Friday performance, Kwanko provides you with a full range of advanced statistical analysis features. Here’s how to get the most out of our tools: 1. Add statistical views to favourites Save your […]

Influencer marketing has become an essential lever in digital marketing. It’s a marketing strategy that involves collaborating with influencers, which are people who have a significant and credible presence on social media or in other online niches.  These individuals use their influence to promote products or services to their audience. The aim is to leverage […]

Influencer marketing has become a key lever in digital marketing. It is based on a simple idea: influencers, the key players on […]

„Alles wird immer teurer“ – Eine Aussage, die in letzter Zeit aufgrund der Inflation immer häufiger fällt. In vielen Bereichen des alltäglichen […]

Push für eine marktkonforme und damit echte Energiepreisbremse zum Wechselquartal 2023  Die Krisen der letzten Jahre haben zu großer Verunsicherung beim Endkunden […]

Cashback has become an essential marketing lever for generating sales on your affiliate program. Essentially, it’s a loyalty program in which buyers […]

Affiliate marketing is a powerful strategy for generating online revenue, but it requires careful preparation to succeed, especially during peak marketing periods […]

The financial services industry is constantly evolving. Once again, the sector is facing unprecedented challenges that have emerged due to changing customer demands and technological advancements. Staying ahead of the curve is crucial, and businesses in this sector must remain competitive and innovative to survive. In this article, we will explore the main challenges facing

Affiliation is a well-known strategy in the online marketing landscape. However, some persistent misconceptions can make it difficult to understand and adopt […]

Auch in diesem Jahr möchten wir unserer Rolle als Partner auf Augenhöhe gerecht werden. Nach dem durchweg positiven Feedback auf unseren letztjährigen […]

There are numerous ways to generate income with a website, ranging from selling advertising space to offering online courses. Successful websites often create multiple passive revenue streams that provide regular recurring income. Other website owners make money passively by generating leads for the company’s physical products or services. When choosing a revenue model for your

Bloggers have acquired considerable influence in recent years, becoming major players in the digital sphere. Their ability to create quality content, interact […]

In the digital marketing world, there are several strategies that companies use to attract website visitors, increase their online visibility, and boost sales. Two popular techniques are search engine optimization (SEO) and affiliate marketing. While they may seem like two separate entities, there is a strong connection between the two that can help businesses achieve

Im communicationAds/energyAds-Blog möchten wir Dir immer wieder neue Trends und Vermarktungschancen aus unserer Vertikalen präsentieren. Heute geht es um die THG-Quote.  Im […]

70.000 Besucherinnen und Besucher aus der Marketing- und Digitalwirtschaft trafen sich am 09. und 10. Mai auf dem OMR Festival 2023 in […]

In the digital era, marketing has become a fundamental part of the growth and success of any industry and the financial and banking sector is not an exception.  Influencer marketing, specifically, has become one of the most effective and profitable marketing strategies and its impact on the financial industry is beyond measure. What is influencer

Affiliate marketing is a marketing tool that consists of collaborating with broadcasters to promote a company’s products or services. It has become […]

What is financial marketing? Financial marketing can be defined as the set of marketing techniques and strategies used by financial institutions to improve communication with customers and the sale of their products. Financial institutions that can benefit from financial marketing strategies besides from banks, include investment companies, brokerage firms, insurance companies, and mortgage companies. This

We are delighted to announce that, financeAds International, has been shortlisted for the Performance Marketing Awards 2023 in the Best Finance Campaign category. Our proposal was acknowledged for its innovative approach to driving traffic to its financial clients’ websites. The Performance Marketing Awards are one of the most prestigious events in the performance marketing industry,

Over the years, artificial intelligence in banking has become a major factor. Nowadays, AI is present in frequent activities such as web searching, facial recognition, social media recommendations, route navigation in apps, virtual voice assistants, mobile apps (for language learning, personal shopper) and a long etcetera. Let’s start at the beginning… What is Artificial Intelligence?

The pandemic became a powerful accelerator for banking trends, especially the ones focused on digital transformation in this sector.  As a result, processes that would have taken years to develop and implement have been carried out in a few months and at lightning speed.  In addition, the development of digital assets or the need to

As a business, have you ever thought about sponsorship and affiliate marketing? These are two common strategies that can help you increase brand awareness and drive more traffic to your website. In this article, we will explain to you in detail the difference between affiliate sponsorship and partnership, and recommend which one best suits your

In the last 20 years, affiliate marketing has become one of the most successful marketing strategies. Its effectiveness in promoting a product or service is clear. It is also an excellent tool for publishers when it comes to monetising a blog or a website. Do you want to know all the secrets of affiliate marketing? 

Von Fashion und Fitness über Lippenstifte bis hin zum besten Tortenrezept findet alles einen Platz bei Influencern. Doch funktioniert das wirklich mit […]