Blog

13 Jun 2024
A sporting summer with Kwanko: Affiliate programs to highlight for Euro 2024 and the Olympic Games

A sporting summer with Kwanko: Affiliate programs to highlight for Euro 2024 and the Olympic Games

With the imminent arrival of major sporting events such as the Euro soccer championships and the Olympic Games, the excitement around sport is at its peak. It’s the perfect time for affiliates to capitalize on this intense period by promoting affiliate programs around the upcoming events. In this article, we present a carefully chosen selection […]

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27 May 2024
Deine First Steps im Affiliate Marketing!

Deine First Steps im Affiliate Marketing!

Affiliate Marketing ist ein weit verbreitetes Konzept im Online-Marketing, bei dem ein Affiliate (Partner) Produkte oder Dienstleistungen eines Unternehmens (Advertiser) bewirbt und […]

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17 May 2024
Key terms in affiliate marketing: A complete guide for advertisers and publishers

Key terms in affiliate marketing: A complete guide for advertisers and publishers

Affiliate marketing offers advertisers and publishers an opportunity to promote products and services, and generate revenue online. However, to succeed in this […]

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13 May 2024
Premium Networking mit Hafenblick: Die Telko- & Energiebranche kam zusammen

Premium Networking mit Hafenblick: Die Telko- & Energiebranche kam zusammen

Am 06.05.2024 trafen wir uns im wunderschönen Hamburg mit gut 100 Teilnehmer*innen zu unserem zweiten Event in Hensslers Küche. Wie auch schon […]

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19 Apr 2024
Advertisers: boost your sales with Voucher Codes

Advertisers: boost your sales with Voucher Codes

Consumers are constantly on the lookout for attractive offers, and marketing professionals must turn to effective strategies to maximize the performance of […]

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08 Apr 2024
Kwanko wins 7 cas d’Or de la performance at the 2024 edition

Kwanko wins 7 cas d’Or de la performance at the 2024 edition

For the third year running, Kwanko was awarded 7 prizes at the 2024 Cas D’OR du performance marketing ceremony. Les Cas d’OR du Performance Marketing is an event celebrating the best marketing practices focused entirely on performance. The list of this year’s winners was drawn up by a qualified jury of digital acquisition and e-commerce […]

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14 Mar 2024
Emailing: a complementary lever to your affiliation strategy

Emailing: a complementary lever to your affiliation strategy

In the world of affiliate marketing, emailers stand out as essential players. Their expert use of the email channel offers companies a […]

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08 Mar 2024
Kwanko Talks: The interview of Modalova

Kwanko Talks: The interview of Modalova

New edition of our Kwanko Talks: we interviewed Gabriel Kaam, CEO of Modalova. Discover in this article the solutions offered by Modalova and the advantages for advertisers. Could you describe what your Modalova.uk search engine offers?  Modalova is a fashion search engine that simplifies the search and purchase of fashion products online. We aggregate more […]

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01 Mar 2024
GA4 AND AFFILIATE MARKETING: KWANKO’S RECOMMENDATIONS

GA4 AND AFFILIATE MARKETING: KWANKO’S RECOMMENDATIONS

In mid-2023, Google Analytics moved from Universal Analytics to Google Analytics 4 (GA4). Following this, a significant evolution has taken place in the digital sector, raising questions about the impact on affiliate tracking and attribution. In this article, we explain why you’ll encounter more differences between your affiliate campaigns with this new version of Google […]

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12 Feb 2024
Affiliate Marketing Trends in 2024

Affiliate Marketing Trends in 2024

Affiliation, a dynamic sector that has been constantly evolving since the 2000s, continues its sustained growth with the arrival of new players and the adoption of innovative practices. By 2024, an estimated eight out of ten brands will have integrated affiliation into their online acquisition plans (1), confirming the vitality and enduring importance of this […]

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07 Feb 2024
Sale nicht getrackt? Dann stell gern eine Nachbuchungsanfrage!

Sale nicht getrackt? Dann stell gern eine Nachbuchungsanfrage!

Ab und zu kann es im Online-Business vorkommen, dass eine Bestellung nicht korrekt erfasst wird. Für den Endkunden bedeutet dies, dass er […]

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19 Jan 2024
Kwanko once again awarded by EcoVadis for its CSR policy

Kwanko once again awarded by EcoVadis for its CSR policy

We are proud to announce that Kwanko has just been awarded the 2024 Bronze Medal by the benchmark organization EcoVadis, which evaluates companies’ management of environmental, social and governance (ESG) commitments. This distinction is reserved for companies in the top 35%, with a percentile* score of 65 or more. Kwanko, in the top 10% of […]

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04 Jan 2024
Maximize your visibility  and boost your sales with price comparator affiliates

Maximize your visibility and boost your sales with price comparator affiliates

With the rise of online shopping, price comparison sites have grown in popularity. Consumers are actively looking for the best deals, while […]

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14 Dec 2023
Kwanko goes from strength to strength in Spain

Kwanko goes from strength to strength in Spain

Welcome to the Kwanko blog!  We are excited to make this spotlight of our activities into the vibrant and dynamic Spanish market.  Spain’s digital advertising landscape is experiencing significant growth, with spending reaching 4.27 billion euros in 2022 and a projected increase to 4.72 billion euros in 2023, according to Statista. This upward trajectory is […]

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07 Dec 2023
Analyse your Black Friday performance with Kwanko’s advanced statistics

Analyse your Black Friday performance with Kwanko’s advanced statistics

We hope you had a great Black Friday and that your campaigns were a great success. To help you better analyse your post-Black Friday performance, Kwanko provides you with a full range of advanced statistical analysis features. Here’s how to get the most out of our tools: 1. Add statistical views to favourites Save your […]

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24 Nov 2023
Optimize your results with Kwanko: the ideal partner for your influencer marketing strategy

Optimize your results with Kwanko: the ideal partner for your influencer marketing strategy

Influencer marketing has become an essential lever in digital marketing. It’s a marketing strategy that involves collaborating with influencers, which are people who have a significant and credible presence on social media or in other online niches.  These individuals use their influence to promote products or services to their audience. The aim is to leverage […]

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23 Nov 2023
Why integrate influencers into your affiliate marketing strategy in 2024?

Why integrate influencers into your affiliate marketing strategy in 2024?

Influencer marketing has become a key lever in digital marketing. It is based on a simple idea: influencers, the key players on […]

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08 Nov 2023
Ein Überblick im Tarifdschungel – Vergleichsrechner helfen, Geld zu sparen!

Ein Überblick im Tarifdschungel – Vergleichsrechner helfen, Geld zu sparen!

„Alles wird immer teurer“ – Eine Aussage, die in letzter Zeit aufgrund der Inflation immer häufiger fällt. In vielen Bereichen des alltäglichen […]

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30 Oct 2023
Energy Special 2023

Energy Special 2023

Push für eine marktkonforme und damit echte Energiepreisbremse zum Wechselquartal 2023  Die Krisen der letzten Jahre haben zu großer Verunsicherung beim Endkunden […]

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19 Oct 2023
Maximize your profits with Cashback: tips for conquering buyer communities

Maximize your profits with Cashback: tips for conquering buyer communities

Cashback has become an essential marketing lever for generating sales on your affiliate program. Essentially, it’s a loyalty program in which buyers […]

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27 Sep 2023
Join Kwanko at PI LIVE London 2023 and Build Profitable Partnerships

Join Kwanko at PI LIVE London 2023 and Build Profitable Partnerships

Are you ready for one of the most anticipated events in the world of affiliate and performance marketing? PI LIVE London is back, and this time, it promises to be bigger and better than ever before! From 24th to 25th of October 2023, affiliate industry leaders, retailers, affiliates and experts will converge at the iconic […]

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21 Sep 2023
5 tips for successful affiliate marketing ads

5 tips for successful affiliate marketing ads

Affiliate marketing is a powerful strategy for generating online revenue, but it requires careful preparation to succeed, especially during peak marketing periods […]

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29 Aug 2023
The main challenges for the financial industry in 2023

The main challenges for the financial industry in 2023

The financial services industry is constantly evolving. Once again, the sector is facing unprecedented challenges that have emerged due to changing customer demands and technological advancements. Staying ahead of the curve is crucial, and businesses in this sector must remain competitive and innovative to survive. In this article, we will explore the main challenges facing

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28 Aug 2023
The 10 most common misconceptions about affiliate marketing

The 10 most common misconceptions about affiliate marketing

Affiliation is a well-known strategy in the online marketing landscape. However, some persistent misconceptions can make it difficult to understand and adopt […]

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04 Aug 2023
Ein Partner auf Augenhöhe – Wie communicationAds auch im Sommer 2023 für Erfrischung sorgt

Ein Partner auf Augenhöhe – Wie communicationAds auch im Sommer 2023 für Erfrischung sorgt

Auch in diesem Jahr möchten wir unserer Rolle als Partner auf Augenhöhe gerecht werden. Nach dem durchweg positiven Feedback auf unseren letztjährigen […]

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25 Jul 2023
How to make money from a website: 5 ideas to monetise it

How to make money from a website: 5 ideas to monetise it

There are numerous ways to generate income with a website, ranging from selling advertising space to offering online courses. Successful websites often create multiple passive revenue streams that provide regular recurring income. Other website owners make money passively by generating leads for the company’s physical products or services. When choosing a revenue model for your

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12 Jul 2023
The power of affiliate marketing for bloggers: turning passions into income

The power of affiliate marketing for bloggers: turning passions into income

Bloggers have acquired considerable influence in recent years, becoming major players in the digital sphere. Their ability to create quality content, interact […]

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21 Jun 2023
Affiliate Marketing and SEO: How do they relate?

Affiliate Marketing and SEO: How do they relate?

In the digital marketing world, there are several strategies that companies use to attract website visitors, increase their online visibility, and boost sales. Two popular techniques are search engine optimization (SEO) and affiliate marketing. While they may seem like two separate entities, there is a strong connection between the two that can help businesses achieve

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07 Jun 2023
Die THG-Quote: Neue Vermarktungschance mit allem, was du als Publisher wissen musst

Die THG-Quote: Neue Vermarktungschance mit allem, was du als Publisher wissen musst

Im communicationAds/energyAds-Blog möchten wir Dir immer wieder neue Trends und Vermarktungschancen aus unserer Vertikalen präsentieren. Heute geht es um die THG-Quote.  Im […]

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16 May 2023
Vom PREMIUM Networking-Event zur OMR 2023

Vom PREMIUM Networking-Event zur OMR 2023

70.000 Besucherinnen und Besucher aus der Marketing- und Digitalwirtschaft trafen sich am 09. und 10. Mai auf dem OMR Festival 2023 in […]

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09 May 2023
Influencer marketing in finance and banking

Influencer marketing in finance and banking

In the digital era, marketing has become a fundamental part of the growth and success of any industry and the financial and banking sector is not an exception.  Influencer marketing, specifically, has become one of the most effective and profitable marketing strategies and its impact on the financial industry is beyond measure. What is influencer

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27 Apr 2023
Affiliate marketing trends 2023 for successful online acquisition

Affiliate marketing trends 2023 for successful online acquisition

Affiliate marketing is a marketing tool that consists of collaborating with broadcasters to promote a company’s products or services. It has become […]

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19 Apr 2023
Financial marketing: effective strategies

Financial marketing: effective strategies

What is financial marketing? Financial marketing can be defined as the set of marketing techniques and strategies used by financial institutions to improve communication with customers and the sale of their products. Financial institutions that can benefit from financial marketing strategies besides from banks, include investment companies, brokerage firms, insurance companies, and mortgage companies. This

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06 Apr 2023
Celebrating Success: financeAds International Shortlisted for Performance Marketing Award 2023

Celebrating Success: financeAds International Shortlisted for Performance Marketing Award 2023

We are delighted to announce that, financeAds International, has been shortlisted for the Performance Marketing Awards 2023 in the Best Finance Campaign category. Our proposal was acknowledged for its innovative approach to driving traffic to its financial clients’ websites. The Performance Marketing Awards are one of the most prestigious events in the performance marketing industry,

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23 Mar 2023
The role of AI in banking sector

The role of AI in banking sector

Over the years, artificial intelligence in banking has become a major factor. Nowadays, AI is present in frequent activities such as web searching, facial recognition, social media recommendations, route navigation in apps, virtual voice assistants, mobile apps (for language learning, personal shopper) and a long etcetera. Let’s start at the beginning… What is Artificial Intelligence?

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15 Mar 2023
Banking Industry Trends for 2023

Banking Industry Trends for 2023

The pandemic became a powerful accelerator for banking trends, especially the ones focused on digital transformation in this sector.  As a result, processes that would have taken years to develop and implement have been carried out in a few months and at lightning speed.  In addition, the development of digital assets or the need to

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24 Feb 2023
Affiliate Programs vs. Sponsorships

Affiliate Programs vs. Sponsorships

As a business, have you ever thought about sponsorship and affiliate marketing? These are two common strategies that can help you increase brand awareness and drive more traffic to your website. In this article, we will explain to you in detail the difference between affiliate sponsorship and partnership, and recommend which one best suits your

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21 Feb 2023
Affiliate Marketing: An overview – financeAds

Affiliate Marketing: An overview – financeAds

In the last 20 years, affiliate marketing has become one of the most successful marketing strategies. Its effectiveness in promoting a product or service is clear. It is also an excellent tool for publishers when it comes to monetising a blog or a website. Do you want to know all the secrets of affiliate marketing? 

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13 Jan 2023
Neukundengewinnung durch Influencer – Wie mit Sichtbarkeit jedes Produkt performen kann

Neukundengewinnung durch Influencer – Wie mit Sichtbarkeit jedes Produkt performen kann

Von Fashion und Fitness über Lippenstifte bis hin zum besten Tortenrezept findet alles einen Platz bei Influencern. Doch funktioniert das wirklich mit […]

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16 Dec 2022
Energiepreisbremse 2023 – Grundlagen, Daten und Fakten über die Auswirkung auf die Vermarktung im Affiliate Marketing

Energiepreisbremse 2023 – Grundlagen, Daten und Fakten über die Auswirkung auf die Vermarktung im Affiliate Marketing

Aufgrund des Ukraine-Konflikts sind die Marktpreise für Strom und Gas in 2022 für alle Endkunden deutlich gestiegen. Um dem entgegenzuwirken, hat die […]

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