Blog

25 Oct 2024
communicationAds Energie Special 2024 – Mit voller Power zum individuellen Best-Case-Konzept für die persönliche Energieversorgung

communicationAds Energie Special 2024 – Mit voller Power zum individuellen Best-Case-Konzept für die persönliche Energieversorgung

In den letzten Jahren wurde die Energiebranche ordentlich durchgeschüttelt mit Coronakrise, Ukrainekrieg und den daraus sich ergebenden „Energiekrisen“, die durch Preissteigerungen sogar […]

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10 Oct 2024
Kwanko Awarded Gold Medal for Carbon Assessment

Kwanko Awarded Gold Medal for Carbon Assessment

We are proud to announce that Kwanko has recently been awarded the Gold Medal for its exemplary commitment to managing its greenhouse gas (GHG) emissions. This recognition highlights the company’s dedication to sustainability and reducing its environmental impact. In our continued commitment to corporate social responsibility (CSR), we recently undertook a GHG audit conducted by […]

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18 Sep 2024
Meet the Kwanko team at PI LIVE 2024 and boost your online business

Meet the Kwanko team at PI LIVE 2024 and boost your online business

Come and join Kwanko at PI LIVE London 2024, the ultimate gathering for affiliate and performance marketing experts! Scheduled for October 22nd to 23rd at London’s prestigious Old Billingsgate venue, this year’s event promises an unparalleled experience filled with insights, technology showcases, and networking opportunities. PI LIVE London is renowned as a premier conference where […]

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17 Sep 2024
Kwanko present for a new edition of the One to One Customer Experience Biarritz 2024

Kwanko present for a new edition of the One to One Customer Experience Biarritz 2024

From 1 to 3 October, join the Kwanko team at One to One Biarritz 2024, a must-attend event for digital marketing enthusiasts. Look forward to three intense days of high-level conferences, quality networking and business opportunities with industry leaders. What is One to One Biarritz? Unlike traditional trade fairs, One to One Biarritz stands out […]

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30 Jul 2024
New Kwanko API: ENHANCED PERFORMANCE AND SECURITY

New Kwanko API: ENHANCED PERFORMANCE AND SECURITY

We are excited to announce the launch of our new Kwanko API! Designed to provide you with a more efficient, secure, and user-friendly experience, this upgraded API offers several significant benefits over the previous CSV web service: JSON-Encoded responses: receive data in a structured and easy-to-handle JSON format. Predictable resource-oriented URLs: simplify your integration with […]

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08 Jul 2024
E-Retail Media: The Key to Success for Advertisers and Publishers in 2024

E-Retail Media: The Key to Success for Advertisers and Publishers in 2024

For several years now, the term retail media has been making its appearance in the advertising world. Touted as a minor revolution, it involves placing ads along the consumer’s buying journey. If you’d like to better understand its implications, or simply have a clear explanation of what retail media is, you’ve come to the right […]

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01 Jul 2024
Affiliate Marketing: Dein realistischer Blick auf Chancen und Herausforderungen!

Affiliate Marketing: Dein realistischer Blick auf Chancen und Herausforderungen!

Chancen und Herausforderungen im Affiliate Marketing Wie in unserem letzten Artikel bereits angekündigt, klären wir euch in folgendem Beitrag über die Vorurteile […]

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13 Jun 2024
A sporting summer with Kwanko: Affiliate programs to highlight for Euro 2024 and the Olympic Games

A sporting summer with Kwanko: Affiliate programs to highlight for Euro 2024 and the Olympic Games

With the imminent arrival of major sporting events such as the Euro soccer championships and the Olympic Games, the excitement around sport is at its peak. It’s the perfect time for affiliates to capitalize on this intense period by promoting affiliate programs around the upcoming events. In this article, we present a carefully chosen selection […]

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27 May 2024
Deine First Steps im Affiliate Marketing!

Deine First Steps im Affiliate Marketing!

Affiliate Marketing ist ein weit verbreitetes Konzept im Online-Marketing, bei dem ein Affiliate (Partner) Produkte oder Dienstleistungen eines Unternehmens (Advertiser) bewirbt und […]

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17 May 2024
Key terms in affiliate marketing: A complete guide for advertisers and publishers

Key terms in affiliate marketing: A complete guide for advertisers and publishers

Affiliate marketing offers advertisers and publishers an opportunity to promote products and services, and generate revenue online. However, to succeed in this […]

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13 May 2024
Premium Networking mit Hafenblick: Die Telko- & Energiebranche kam zusammen

Premium Networking mit Hafenblick: Die Telko- & Energiebranche kam zusammen

Am 06.05.2024 trafen wir uns im wunderschönen Hamburg mit gut 100 Teilnehmer*innen zu unserem zweiten Event in Hensslers Küche. Wie auch schon […]

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19 Apr 2024
Advertisers: boost your sales with Voucher Codes

Advertisers: boost your sales with Voucher Codes

Consumers are constantly on the lookout for attractive offers, and marketing professionals must turn to effective strategies to maximize the performance of […]

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08 Apr 2024
Kwanko wins 7 cas d’Or de la performance at the 2024 edition

Kwanko wins 7 cas d’Or de la performance at the 2024 edition

For the third year running, Kwanko was awarded 7 prizes at the 2024 Cas D’OR du performance marketing ceremony. Les Cas d’OR du Performance Marketing is an event celebrating the best marketing practices focused entirely on performance. The list of this year’s winners was drawn up by a qualified jury of digital acquisition and e-commerce […]

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14 Mar 2024
Emailing: a complementary lever to your affiliation strategy

Emailing: a complementary lever to your affiliation strategy

In the world of affiliate marketing, emailers stand out as essential players. Their expert use of the email channel offers companies a […]

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08 Mar 2024
Kwanko Talks: The interview of Modalova

Kwanko Talks: The interview of Modalova

New edition of our Kwanko Talks: we interviewed Gabriel Kaam, CEO of Modalova. Discover in this article the solutions offered by Modalova and the advantages for advertisers. Could you describe what your Modalova.uk search engine offers?  Modalova is a fashion search engine that simplifies the search and purchase of fashion products online. We aggregate more […]

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01 Mar 2024
GA4 AND AFFILIATE MARKETING: KWANKO’S RECOMMENDATIONS

GA4 AND AFFILIATE MARKETING: KWANKO’S RECOMMENDATIONS

In mid-2023, Google Analytics moved from Universal Analytics to Google Analytics 4 (GA4). Following this, a significant evolution has taken place in the digital sector, raising questions about the impact on affiliate tracking and attribution. In this article, we explain why you’ll encounter more differences between your affiliate campaigns with this new version of Google […]

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12 Feb 2024
Affiliate Marketing Trends in 2024

Affiliate Marketing Trends in 2024

Affiliation, a dynamic sector that has been constantly evolving since the 2000s, continues its sustained growth with the arrival of new players and the adoption of innovative practices. By 2024, an estimated eight out of ten brands will have integrated affiliation into their online acquisition plans (1), confirming the vitality and enduring importance of this […]

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07 Feb 2024
Sale nicht getrackt? Dann stell gern eine Nachbuchungsanfrage!

Sale nicht getrackt? Dann stell gern eine Nachbuchungsanfrage!

Ab und zu kann es im Online-Business vorkommen, dass eine Bestellung nicht korrekt erfasst wird. Für den Endkunden bedeutet dies, dass er […]

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04 Jan 2024
Maximize your visibility  and boost your sales with price comparator affiliates

Maximize your visibility and boost your sales with price comparator affiliates

With the rise of online shopping, price comparison sites have grown in popularity. Consumers are actively looking for the best deals, while […]

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23 Nov 2023
Why integrate influencers into your affiliate marketing strategy in 2024?

Why integrate influencers into your affiliate marketing strategy in 2024?

Influencer marketing has become a key lever in digital marketing. It is based on a simple idea: influencers, the key players on […]

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08 Nov 2023
Ein Überblick im Tarifdschungel – Vergleichsrechner helfen, Geld zu sparen!

Ein Überblick im Tarifdschungel – Vergleichsrechner helfen, Geld zu sparen!

„Alles wird immer teurer“ – Eine Aussage, die in letzter Zeit aufgrund der Inflation immer häufiger fällt. In vielen Bereichen des alltäglichen […]

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30 Oct 2023
Energy Special 2023

Energy Special 2023

Push für eine marktkonforme und damit echte Energiepreisbremse zum Wechselquartal 2023  Die Krisen der letzten Jahre haben zu großer Verunsicherung beim Endkunden […]

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19 Oct 2023
Maximize your profits with Cashback: tips for conquering buyer communities

Maximize your profits with Cashback: tips for conquering buyer communities

Cashback has become an essential marketing lever for generating sales on your affiliate program. Essentially, it’s a loyalty program in which buyers […]

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21 Sep 2023
5 tips for successful affiliate marketing ads

5 tips for successful affiliate marketing ads

Affiliate marketing is a powerful strategy for generating online revenue, but it requires careful preparation to succeed, especially during peak marketing periods […]

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29 Aug 2023
The main challenges for the financial industry in 2023

The main challenges for the financial industry in 2023

The financial services industry is constantly evolving. Once again, the sector is facing unprecedented challenges that have emerged due to changing customer demands and technological advancements. Staying ahead of the curve is crucial, and businesses in this sector must remain competitive and innovative to survive. In this article, we will explore the main challenges facing

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28 Aug 2023
The 10 most common misconceptions about affiliate marketing

The 10 most common misconceptions about affiliate marketing

Affiliation is a well-known strategy in the online marketing landscape. However, some persistent misconceptions can make it difficult to understand and adopt […]

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04 Aug 2023
Ein Partner auf Augenhöhe – Wie communicationAds auch im Sommer 2023 für Erfrischung sorgt

Ein Partner auf Augenhöhe – Wie communicationAds auch im Sommer 2023 für Erfrischung sorgt

Auch in diesem Jahr möchten wir unserer Rolle als Partner auf Augenhöhe gerecht werden. Nach dem durchweg positiven Feedback auf unseren letztjährigen […]

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25 Jul 2023
How to make money from a website: 5 ideas to monetise it

How to make money from a website: 5 ideas to monetise it

There are numerous ways to generate income with a website, ranging from selling advertising space to offering online courses. Successful websites often create multiple passive revenue streams that provide regular recurring income. Other website owners make money passively by generating leads for the company’s physical products or services. When choosing a revenue model for your

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12 Jul 2023
The power of affiliate marketing for bloggers: turning passions into income

The power of affiliate marketing for bloggers: turning passions into income

Bloggers have acquired considerable influence in recent years, becoming major players in the digital sphere. Their ability to create quality content, interact […]

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21 Jun 2023
Affiliate Marketing and SEO: How do they relate?

Affiliate Marketing and SEO: How do they relate?

In the digital marketing world, there are several strategies that companies use to attract website visitors, increase their online visibility, and boost sales. Two popular techniques are search engine optimization (SEO) and affiliate marketing. While they may seem like two separate entities, there is a strong connection between the two that can help businesses achieve

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07 Jun 2023
Die THG-Quote: Neue Vermarktungschance mit allem, was du als Publisher wissen musst

Die THG-Quote: Neue Vermarktungschance mit allem, was du als Publisher wissen musst

Im communicationAds/energyAds-Blog möchten wir Dir immer wieder neue Trends und Vermarktungschancen aus unserer Vertikalen präsentieren. Heute geht es um die THG-Quote.  Im […]

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16 May 2023
Vom PREMIUM Networking-Event zur OMR 2023

Vom PREMIUM Networking-Event zur OMR 2023

70.000 Besucherinnen und Besucher aus der Marketing- und Digitalwirtschaft trafen sich am 09. und 10. Mai auf dem OMR Festival 2023 in […]

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09 May 2023
Influencer marketing in finance and banking

Influencer marketing in finance and banking

In the digital era, marketing has become a fundamental part of the growth and success of any industry and the financial and banking sector is not an exception.  Influencer marketing, specifically, has become one of the most effective and profitable marketing strategies and its impact on the financial industry is beyond measure. What is influencer

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27 Apr 2023
Affiliate marketing trends 2023 for successful online acquisition

Affiliate marketing trends 2023 for successful online acquisition

Affiliate marketing is a marketing tool that consists of collaborating with broadcasters to promote a company’s products or services. It has become […]

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19 Apr 2023
Financial marketing: effective strategies

Financial marketing: effective strategies

What is financial marketing? Financial marketing can be defined as the set of marketing techniques and strategies used by financial institutions to improve communication with customers and the sale of their products. Financial institutions that can benefit from financial marketing strategies besides from banks, include investment companies, brokerage firms, insurance companies, and mortgage companies. This

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06 Apr 2023
Celebrating Success: financeAds International Shortlisted for Performance Marketing Award 2023

Celebrating Success: financeAds International Shortlisted for Performance Marketing Award 2023

We are delighted to announce that, financeAds International, has been shortlisted for the Performance Marketing Awards 2023 in the Best Finance Campaign category. Our proposal was acknowledged for its innovative approach to driving traffic to its financial clients’ websites. The Performance Marketing Awards are one of the most prestigious events in the performance marketing industry,

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23 Mar 2023
The role of AI in banking sector

The role of AI in banking sector

Over the years, artificial intelligence in banking has become a major factor. Nowadays, AI is present in frequent activities such as web searching, facial recognition, social media recommendations, route navigation in apps, virtual voice assistants, mobile apps (for language learning, personal shopper) and a long etcetera. Let’s start at the beginning… What is Artificial Intelligence?

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15 Mar 2023
Banking Industry Trends for 2023

Banking Industry Trends for 2023

The pandemic became a powerful accelerator for banking trends, especially the ones focused on digital transformation in this sector.  As a result, processes that would have taken years to develop and implement have been carried out in a few months and at lightning speed.  In addition, the development of digital assets or the need to

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24 Feb 2023
Affiliate Programs vs. Sponsorships

Affiliate Programs vs. Sponsorships

As a business, have you ever thought about sponsorship and affiliate marketing? These are two common strategies that can help you increase brand awareness and drive more traffic to your website. In this article, we will explain to you in detail the difference between affiliate sponsorship and partnership, and recommend which one best suits your

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21 Feb 2023
Affiliate Marketing: An overview – financeAds

Affiliate Marketing: An overview – financeAds

In the last 20 years, affiliate marketing has become one of the most successful marketing strategies. Its effectiveness in promoting a product or service is clear. It is also an excellent tool for publishers when it comes to monetising a blog or a website. Do you want to know all the secrets of affiliate marketing? 

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